Netflix revealed on Wednesday that its ad-supported subscription tier now attracts 94 million monthly active users, marking a jump of more than 20 million since the company’s last public update in November.
The surge highlights how streaming giants are increasingly turning to advertising to drive growth and profitability. Netflix first launched its ad-supported option in November 2022, offering a lower-cost alternative at $7.99 per month, compared to the platform’s cheapest ad-free plan at $17.99 per month.
“When you compare us to our competitors, attention starts higher and ends much higher,” said Amy Reinhard, president of advertising at Netflix. “Even more impressive, members pay as much attention to mid-roll ads as they do to the shows and movies themselves.”
Netflix also noted that its most affordable plan now reaches more viewers aged 18 to 34 than any broadcast or cable network in the United States, signaling a major shift in how younger audiences consume entertainment.
